Projects
A vibrant showcase of digital creativity.
High Converting Landing Pages.
Experience Unfolds
Dynamic Digital Marketing Specialist and Content Creator with a BBA foundation and 7 years hands-on expertise in Meta Ads, SEO optimization, video editing, and Photoshop for high-impact campaigns and content. Skilled in leveraging digital tools to drive engagement, optimize performance metrics (e.g., ROI, CTR), and create compelling visuals/short-form content for social media platforms like Instagram, TikTok, and Meta ecosystems. Passionate about trend-driven strategies, community building, and data-informed content that aligns with brand goals in fast-paced environments.
Impact
Digital Marketing Lead
Esovertis
2019 - 2022
Meta Ads & Campaign Management: Orchestrated targeted Meta Ads campaigns for small businesses and personal projects, integrating SEO strategies to boost visibility and achieve up to 25% higher engagement/ROI through A/B testing, audience segmentation, and performance tracking.
Content Creation & Multimedia: Produced 50+ high-fidelity graphics, short videos, and promotional assets using Photoshop and video editing tools (e.g., Adobe Premiere), ensuring brand consistency and trend alignment for social media platforms—resulting in increased user interaction and content virality.
SEO & Digital Optimization: Implemented on-page/off-page SEO tactics, keyword research, and content audits to improve search rankings and organic traffic, reducing dependency on paid ads while monitoring key metrics like impressions and conversions.
Cross-Platform Strategy: Collaborated on end-to-end digital projects, from ideation to execution, including social media content calendars, ad creatives, and basic analytics reporting—enhancing brand presence across Meta, TikTok-inspired formats, and other channels.
Stakeholder & Trend Alignment: Facilitated quick iterations based on feedback, competitive analysis, and emerging trends, translating client/audience needs into user-centric digital solutions with a focus on creativity and efficiency.
LONDON AMERICAN CITY COLLEGE
2024 – 2027 (Ongoing)
Key Areas of Study: Multimedia Production, Design for Digital and Print, New Technologies and Innovation, Digital Research & Creative Practice, Social Media Management, Digital Culture, Business Management, Digital Marketing Principles, International Trade, Creative Strategy, Data Analysis Basics.
